This is Scott Monty.
He's important.
Scott is in charge of social media for The Ford Motor Company and he also writes this http://www.scottmonty.com/ a blog which he says provides "Social Media Insights in the Increasingly Complex World of New Marketing." He's part of a new trend in marketing that uses social media to reach their customers. Monty was behind the Ford Fiesta campaign that gave the European version of the car to 100 "Agents" 18 months before it was released in the US in exchange for the Agents uploading videos to Youtube, posting on Facebook, and Tweeting about their experiences. Here's an analysis of the campaign 7 Secrets to Fords Social Media Marketing Success
Check Scott's blog out, a recent post titled "Who Do You Trust?" examines the factors that makes users to either trust or not trust social media. The basic gist is that people trust people more than companies, which explains some of the success of the Fiesta campaign.
So, how do you decide who or what to listen to when it comes to social media? Are you skeptical of corporations? Do you trust your friends when they make recommendations?
